Audience Profile

Our target audience, due to the alcohol-related nature and other themes of the song, will be males aged around 16-25. They therefore fall predominantly into the E demographic (though there may be some D's), as the majority of that age group will either be in higher education or apprenticeships.

Although the specific race and sexuality of a person is unimportant here, it should be noted that the target audience is part of Western culture. Also, people in their demographic group tend to have little disposable income. As such, the typical target audience member will likely have a 'Struggler', 'Explorer', or 'Rebel' psychographic profile. They will have a musical interest in Indie Rock, and will buy CDs in this genre. They will be loyal to their favourite brands and artists. They will not, however, refuse to switch to a cheaper alternative of many products, due to their low income. Their buying habits will likewise be sparse outside of the necessities, with Music and Alcohol being two of the other major purchase types.