Work Progress update.

Above are some screenshots that demonstrate the progress I have made over the week. In the case of the final image, I cut down the text to make it fit more with the somewhat basic nature of real adverts- sparse in text, with only the essential details displayed.

The major missing element here is, naturally, photographs. I have some still images from the second filming session that I had taken by accident, but may work well for the digipak (assuming they are of decent quality). I will, however, need to arrange a photoshoot to provide proper images to use, either during the christmas holiday or soon afterwards.

Font tests

These are the fonts I looked at for usage in my ancillary work. I have decided on the fonts I wish o use today, and have worked them into my print advert.

Photoshoot preparation: Locations

There are a few locations around Town that may be useful for the photoshoot. Ideally, I would like urban environments for the background for at least some, such as brick walls (old and modern) and car parks, perhaps the local marketplace. There is also a car park overlooking a impressive view of the surrounding area,with a low wall. I could use some shots of this area, perhaps with the band members looking out at the scenery.

Photoshoot preparation: Costumes

The Genre of Music is Indie Rock, and the lyrics focus on a group of people, likely males of a similar age to the band members, getting drunk on a night out. This suggests that outfits for the performers should be contemporary, and recognizable as an example of typical clothing for such individuals (late teenagers/young adults, associated with some negative stereotypes such as excessive drinking).

This means articles of clothing such as jeans, hoodies, etc.

Beginning Ancillary tasks

This week marks the start of my work on ancillary tasks. To begin with, I have decided to focus on the print advert.

I am using Adobe Photoshop for the acillary tasks. The print advert I am designing is:

• 9.4 centimetres wide
• 13.15 cm high

These measurements came from a quarter page (exc.marigns) advert in MOJO magazine, which I found earlier with a ruler..

On a side-note, my work Partner Tom was the one to design the Wyson logo for the video, so I am unable to use it for these tasks. He has also lost the original document, so cannot tell me the fonts he used, whether for the band logo or the video’s title.

I will post a summation of my work's progress at the end of the week.

digipak + print advert mockups

Digipak Research

There are a couple of different types of digipak, which can be more-or-less split into two groups. The first stores any discs inside the panels of the packaging, so that every surface can be used for artwork. The second is the opposite, using on of the panels to present the disk similar to a standard CD case.

Style 1: Gorillaz 2001-2011 singles collection

This is an example of the first style. The music disk is secreted inside the packaging, and there is a foldout poster also included. Every panel of the digipak is completely filled with colourful images of the Gorillaz characters, in the iconic style. This takes the place of regular photos, due to the Gorillaz being fictional cartoons, and so these images of the characters reinforce the fictional star image instead of photographs. The Gorrillaz are depicted in various outfits, but the overall style is comparable to previous depictions of them, thus maintaining continuity. This montage-like design is rather unique, giving the product an element of entropy.

The back of the digipak has a listing of all the tracks and bonus content included. It also has a barcode, as well as publishing details.


Style 2

This is an example of the second digipak style I identified. Overall, it is much plainer than the Gorillaz digipak. Here, the panels are mainly red in coulor, with some black images on most panels.  Some panels are overlaid with text, which alternates between red and yellow colouring. The yellow is also found on the disk and insert booklet, ensuring that these items stand out. Here, the disk is held on one of the panels, in a manner comparable to regular disc cases. As with the first digipak, the track list is printed on the back, along with various details relating to copyrights and the product's publication. The overal design is fairly redundant, being a somewhat standard example of 'music disc casing'.

Visual Style for Print Work

I am going to use a mixture of monochrome and full colour images, which reflects the music video's aesthetics. I will take further inspiration from similar print work, such as the promotional material of Arctic Monkeys. The monochrome coloring will extend to the band logo, but not much beyond that- I do not want the entire Digipak to be monochromatic, and the same goes for the print advert. The CD images, print advert, and roughly half the Digipak panels will be in full colour.

As I have mentioned, the monochrome colour scheme is already present in the genre, which indicates a certain degree of popularity. Therefore, the monochrome images will hopefully help
make the print work appealing to the target audience.



An example of an Arctic
Monkeys image.

Final video editing

We are making a few final tweaks to the video, mostly relating to stylising it. We have put the performance sections in monochrome to help create continuity between the various performance shots. This also helps in building up a coherent house style to use with the ancillary tasks. We have also altered the lighting in a few shots- the wake-up scene should now seem to have much harsher lighting, emphasizing the idea of a hangover. The scenes outside the pub after entering it are now tinted a warmer yellow colour, connotating the idea of  pleasant drunkenness. I think that the video is finally complete, and I expect that we will soon be uploading a final cut.

Additionally,  I have started my research and planning for the upcoming ancillary tasks. this will be uploaded ovr the next week or so as I complete it.