When it comes to creating a media production, this is obviously a critical part of the process. You need to be creative in how you make the page, or image, or in my case video, in order to make it interesting. Creativity gives the ideas on what to put in the video, how to amplify the lyrics. A Concept-based video is a prime example of creativity at work, as it is the foundation of everything you see- the lyrics may not have all that much to do with it in some cases, after all.
According to Sir Ken Robinson, creativity depends on being prepared to be wrong, and is 'the process of having original ideas that have value'. Although I can understand his point, I do not necessarily agree with him. Creativity, in my mind, often cannot be right OR wrong. Think of a child drawing a crayon picture- could you say that the resulting image is inherently 'wrong', per se? Or 'right', for that matter? Perhaps he means that creativity's results are not always accepted by others, which is admittedly true, especially in an exam setting.
The same sort of thinking can be applied to his definition of creativity- to a stranger, that child's picture may not be worth very much at all, but to the child's parent it could be priceless. The 'Worth' of an idea is entirely dependant on your point of view.
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This video has some interesting ideas on creativity. I think that during this project, I'll try out some of the tips it gives, such as keeping a pen and paper by my bed for sleep-generated ideas.
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